Factors such as the implementation of government initiatives
to increase EHR adoption, growing adoption of data-driven decision-making,
growing pressure to curb healthcare spending and improve patient outcomes, big
data in healthcare, and the increasing number of patient registries are
expected to drive the growth of the healthcare business intelligence (BI)
market.
The healthcare business intelligence (BI) market is expected to reach USD 8.9 billion by 2023 from USD 4.4 billion in 2018, at a CAGR of 15.3% during the forecast period.
IBM and Microsoft are leading players in Healthcare Business Intelligence Market
Microsoft is among the key players in the healthcare
business intelligence market. The company focuses on strengthening its
R&D efforts to reinvent business productivity and build cloud platforms. It
also provides its users with economical and convenient products that are
integrated with the latest technological solutions and services. Microsoft’s
strategy requires it to continuously invest in data centers and other
infrastructure that support the latest devices and services. Also, the company
invests a substantial amount of its annual revenue in R&D to offer
powerful, flexible, secure, and easy-to-use solutions, which are available on a
device or via the cloud. Microsoft mainly focuses on product innovation—in the
last three years, the company has launched 6 products in the healthcare BI
market
IBM is one of the key players in the healthcare BI market and
provides a comprehensive range of solutions for this market. IBM is an
innovation-centric company; its R&D expenditure has increased substantially
in 2017 as compared to 2015. In 2017, it invested 7.3% of its annual revenue in
R&D activities. This significant investment allows the company to offer
innovative solutions by adopting new product launches. With an aim to increase
its footprint in various sectors, IBM has adopted inorganic strategies, such as
acquisitions, collaborations, and partnerships.
Other Key players in healthcare
business intelligence (BI) market
The
market is highly competitive in nature, with several big as well as emerging
players. Prominent players in this market include Oracle (US), SAP SE
(Germany), SAS Institute Inc. (US), Tableau Software (US), MicroStrategy
Incorporated (US), QlikTech International AB (US), Information Builders (US),
Sisense Inc. (US), Yellowfin BI (Australia), and BOARD International
(Switzerland).